Annual
Impact Report
2021
At Prolific, we wake up every day with one goal:
Help purpose-driven leaders maximize the growth metrics that matter most.
As we look back on 2021, we’ve done just that. We’ve seen our partners start global movements, experience rapid growth, and maximize their calling. It’s been an honor to stand shoulder to shoulder with such amazing organizations and leaders.
The following is our first ever Annual Impact Report—a breakdown of the impact and results Prolific and our portfolio companies helped cause for our partners. The results have been extraordinary.
Partners Served
We want to partner with the world’s most impactful organizations. Over the last 3 years, we’ve seen a significant spike in partners who are up to big things.
0% ↗
3-year growth in partners served.
Partners
Coast to Coast
Over the last 5 years, we have scaled our partnerships coast to coast representing category leading partners nationwide.
1x↑
As the growth firm, we should model what exponential growth looks like for our partners. Over the last 6 years, we have experienced a 3x boom in top-line revenue.
Our Investments are Prolific
A burgeoning part of Prolific is our Growth Capital practice. Here, we put our money where our mouth is and truly become partners with those we serve by investing in their businesses. Over the last three years, our investments and acquisitions have resulted in a current valuation showing a 249% gain.
0 %↑
National Brands
A hallmark of our firm is focusing on national brands. In the last 12 months, we’ve brought on Ruth’s Chris Steak House, one of North America’s largest steakhouse chains. We struck a partnership with the Milwaukee Brewers of Major League Baseball. We also aided fortune 500 giant AES in the rollout of their new brand across multiple key U.S. markets.
A Fastest-Growing Company for 5 Consecutive Years
For 5 consecutive years, we have earned a spot on Inc.’s Fastest Growing Companies list. Only six Indiana businesses achieved such sustained growth.
Strong Leadership
Our Chairman & CEO Brad Benbow was honored as a finalist in EY’s Entrepreneur of the Year Award in 2021. This distinction is well-earned for Benbow, who has guided our growth since 2003.
Our Most-Valued Award
Most valuable to us was our Top 10 finish in the Indiana Chamber’s Best Places to Work listing. At Prolific, we care about our people as much as we do our partners.
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While we’re proud of our own growth and awards, we take even more pleasure in the prosperity of our partners; from automotive, enterprise-nonprofit, real-estate, and food-and-beverag industriese, our partners are prolific.
In 2021, our partners operated in 188 different countries worldwide.
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~$1B
Raised for Worthy Causes
Our partners had an astounding amount of money raised in support of their worthy causes. Collectively, ~$1.2B was given to support of our world-class partners ranging from philanthropic, educational, faith-based, and advocacy efforts. Our teams’ strategy and performance capabilities helped drive a meaningful share of this global revenue and impact.
Speaking of High Performing Partners …
The organizations we represent excel in their fields. Since 2020, several of our partners have made extraordinary leaps in revenue, impact, and relevancy:
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90% growth in donors year-over- year for a $300m enterprise nonprofit.
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80% increase in subscribers, leading to a $100M buyout for a category leading streaming video on demand platform.
0+
A top-rated attraction in the Midwest welcomed over 1,000,000 guests in calendar year 2021—an all-time high for attendance.
$0
An incredible return on ad spend: $465 of revenue for every $1 of paid media for a popular frozen food giant.
0% ↑
A 625% increase in year-end campaign giving since 2018 for the world’s fastest growing disciple-making ministry.
National Exposure
Many of our partners have a national and international reach. As a result, our creative often shows up in high-profile places. Below is a sample of some of our most highly visible work for our partners:
ESPN + ABC National
Times Square Billboard
Team Growth
With a growing number of national partners, we’ve added more talent and new capabilities to our teams.
In just four years,
we’ve grown from 37
to over 100 teammates
in 9 offices across
the country.
Industry Agnostic,
Results Driven
Our industry agnostic approach regularly presents us opportunities to work with carious businesses and organizations. This year, we produced meaningful impact and measurable results in the following sectors:
- Agriculture
- Automotive
- Consulting
- Healthcare
- Insurance
- Tech
Core Business Track Record
In addition to the new sectors we’ve entered, our track record of working with attractions, food and beverage, sports, and enterprise nonprofit organizations continues to be a magnet for new relationships. In 2021, we started and deepened partnerships with:
- IMB – Enterprise Nonprofit
- Boone’s Ridge – Attraction
- CBN – Enterprise Nonprofit
- SoChatti – Food and Beverage
- Milwaukee Brewers – Sports
- Goodwill – Enterprise Nonprofit
- Ruth’s Chris – Food and Beverage
- Damar – Category-Leading Nonprofit
Our Model
As we fly into 2022, we are excited about our model and what we bring to our partners. According to a 2021 PwC survey of CEO’s, three of the top ten long-term investment initiatives CEO’s plan to increase moderately or significantly include:
- Organic Growth Programs
- Capital Investments
- Advertising and Brand Building.
These initiatives aligned tightly with our core business. In the last two years, we’ve seen proof that our model is effective.
Case Study: 
One example includes our friends at iDonate, a b2b SaaS company headquartered in Dallas, Texas. We have worked with iDonate across nearly all our practices and companies.
- Growth StrategyWe started our partnership alongside iDonate CEO Ray Gary to establish their growth strategy.
- Growth PerformanceWe then partnered with iDonate through our growth performance, driving marketing, creative, and paid media initiatives to help increase their subscriptions.
- Growth CapitalWith a growth strategy in place and performance capabilities in flight, we made a significant capital investment into iDonate with confidence it would grow meaningfully.
1x ↑
We've seen our investment spike 4x in value in the early days of our partnership with iDonate.